Not only do designers get typography inspiration from other things, but they also get inspiration from typography. When designer Karem Rashid was designing the bottle for Anestasia Vodka, he wanted to create a bottle shape that stood out on the shelves, and had a strong visual impact. He looked to typography to emphasize the visual impact, but not in a way you would expect. He thought of three letters that were very angular, and perceived as powerful. Those letters were K, V, and A. Coincidentally; those letters are all in the word vodka. Rashid played with those three letters until he had an interesting bottle shape that was powerful, assertive, and aesthetically pleasing. The bottle design he came up with is unlike anything else on the market. Also, once one knows the inspiration for the sensational bottle design, it is easy to see the resemblance of the letters in the angles of the glass.
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| Anestasia Vodka |
